The fifth version, a double-gatefold cover combining everything into an ad-free issue priced at $3.95, was offered to comics shops only.
2 #1, Marvel also staggered shipments across multiple weeks - but made each cover a part of a larger image. It was a tactic intended to provide retailers some novelty to market in case it turned out they over-ordered on the issue instead, it set off a craze in variant covers that continues, in modified form, to this day. In 1989, DC had launched a new Batman series with a first issue, Batman: Legends of the Dark Knight #1, that had so many preorders that the publisher decided to stagger the shipments across multiple weeks with a different-colored cover on each week's version. 2, #1 was the result - but unlike with Spider-Man #1, Marvel employed a tactic designed to make the issue's release into a month-long event. There had never been a regular North American series called simply Spider-Man either until Marvel released one in 1990 the sales of its first issue were so astonishing that it made sense for the publisher to try it again with its bestselling title in 1991. Marvel's Uncanny X-Men series was already the bestselling series most months in the North American comic book market at that time, but there had not been a regular North American series called simply X-Men since the series took on the "Uncanny" adjective in 1981.
2, #1,Īnd how it compares with some international rivalsĭuring the heat of the comics boom of the early 1990s, Marvel published the bestselling comic book of all time: X-Men Vol. The Best-Selling Comic Book of All Time The record-setting performance of 1991's X-Men Vol.
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